To love or not to love(marks) ?

What is the brand image of Ben & Jerry’s and of Häagen Dazs? Are they lovemarks? Based on our questionnaire and the collected 102 answers, we can to establish the following two Customer-Based… Lire la suite →

Questionnaire design – methodology

If you did not yet had a look at the online questionnaire we created to design the CBBE model adapted to our brands, you will find all the details below! This questionnaire was… Lire la suite →

Häagen Dazs packaging: a tool for differentiation

Same technical aspects than Ben & Jerry’s Both brands use an identical shape for the bucket and raw materials are obviously similar; the opening system is efficient, a plastic inner sheet is used… Lire la suite →

Ben & Jerry’s packaging: a tool for differentiation

Ben & Jerry’s classic packaging On one hand Ben & Jerry’s uses the same technical aspects than Häagen-Dazs (cf Häagen-Dazs Packaging article), on the other hand decoration of the bucket is totally different.… Lire la suite →

Häagen Dazs and Ben & Jerry’s: Overview of the flavors

In the market of ice cream in bucket, flavors are a powerful tool to differentiate his brand from the competitors, and to reach several targets. So let’s check the ranges of Häagen-Dazs and… Lire la suite →

Overview and comparison of Ben & Jerry’s and Häagen Dazs communication strategy

Häagen Dazs and Ben & Jerry’s may be strong competitors on the same market, their communication strategy are completely different. The core aspect of Ben & Jerry’s communication is to develop a specific… Lire la suite →

Enjoy december with Häagen Dazs !

During December, Häagen Dazs carries on its campaign “The House of Häagen Dazs” on Facebook: the brand has set up on its fanpage an Advent calendar with the possibility to win each day… Lire la suite →

Concerto for your ice cream

In order to  offer the proper way of degusting Haägen Dazs ice cream, the company launched the « Concerto Timer » application. In fact, as they explain in their advertising, Haägen-Dazs ice cream is, such… Lire la suite →

Häagen Dazs plays ball at Roland Garros

Häagen Dazs has been the official Roland Garros partner for 22 years. Last year, the luxury ice-cream brand created « Balles Neuves » ; iced macaroons designed as tennis balls.   5 different flavours (banoffee, pralines & cream,… Lire la suite →

Ben and Jerry’s partnerships : generosity and proximity make the buzz!

In this article, we will focus on the numerous partnerships that Ben & Jerry’s implement to increase its brand visibility and its relationship with his consumers. As we read in the article written… Lire la suite →